Why do markdowns still feel like a reactive move rather than a strategic advantage? In an era where agility and brand equity matter more than ever, fashion retailers must evolve beyond outdated end-of-lifecycle discounting models.
This session explores how pricing decisions, especially markdowns, can shape everything from margin protection to brand perception. We’ll examine emerging practices across the EU-Nordic market and how forward-thinking retailers are using AI to simulate outcomes, respond faster, and make more confident pricing calls.
Grounded in real-world shifts and high-level insights, the discussion focuses on strategic questions like:
How can pricing become a driver of competitiveness rather than compromise?
What signals suggest your current markdown strategy needs rethinking?
Designed for decision-makers, this session offers a fresh lens on the evolving role of pricing in today’s fashion retail landscape.
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